Internet Marketing Diploma

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Accredited Diploma In Internet Marketing

Get A Diploma In Internet Marketing With Our Nationally Recognised & CPD Accredited 3 Day Diploma Course

During this 3-day accredited course, we will teach you how to take a business idea from concept to creation and get it online. How to create a website that Google and other search engines will love, how to get mountains of website traffic and how to convert that traffic into buyers of your goods or services. 

The course will teach you 100s of strategies for growing your business fast. The Internet Business School has taught thousands of entrepreneurs how to market their businesses more effectively and our students have literally created £millions online over the last 5 years.

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Nationally Recognised & CPD Accredited Centre

Nationally Recognised & CPD Accredited Centre. The Internet Business School has been approved as an NCFE accredited centre to give formal recognition to our courses. Our accreditation gives assurance that the content of our training courses is of the highest standard and meets the rigorous quality assurance requirements of a national awarding organisation. The course is equivalent to Level 3 on the QCF Framework.

3 Day Course Programme

Day # 1

Online Business Models
– Selling physical products
– Selling digital products
– Affiliate marketing
– Lead generation / CPA
– Online services

Market Research
– Identifying online trends
– Measuring market size
– Measuring competition
– Market analysis methodology

Digital Product Creation
– eBooks
– CD

Domain Names & Hosting
– Registering a domain name
– Website hosting

Creating Websites
– Installing WordPress
– WordPress themes
– WordPress plugins
– WordPress widgets
– Other website platforms

Website Analytics
– Testing & Tracking
– Identifying traffic sources
– Market ‘split’ testing
– Opt-in rates
– Conversion rates

Day # 2

Selling Online
– Online selling principles
– How to create sales pages
– Sales objections
– Implementing upsells and down sells
– Shopping carts
– Payment gateways
– Coupon codes

Customer Contact Strategies
– Opt-ins and autoresponders
– Squeeze pages
– Email systems
– Social media
– Mobile marketing

Search Engine Optimisation
– Search engine optimisation
– Strategies
– Factors affecting SEO on Google
– Understand Page Optimisation
– Creating an SEO friendly website
– Understand off page optimisation
– Building links
– Negative factors affecting SEO
– SEO measuring tools

Mobile Marketing
– Mobile apps
– Text message marketing
– Mobile friendly websites
– Mobile advertising

Video Marketing
– Introduction to video marketing
– Video marketing strategies
– Video sales letters
– How to optimise video for SEO
– How to rank video on YouTube
– Video streaming
– How to syndicate video
– How to create a video

Day # 3 

Pay Per Click Advertising
– Building keywords
– Advert targeting
– Writing adverts
– Advert variations
– Advert tracking
– Google Adwords
– Search and content networks
– Facebook advertising
– YouTube advertising
– LinkedIn advertising

Google Places
– Get listed In Google’s business directory
– Get your listing to the top of Google’s directory
– Purchasing Ad Space
– Understanding ad space buying
– Where to purchase ad space
– How to use ad space effectively

– Understanding outsourcing
– Where to find outsourcers from $1 an hour
– What to outsource
– How to outsource
– How to make sure your jobs are done well

Social Media For Business
– Understand uses of social media
– Social bookmarking
– Understanding Facebook
– Fan page tips
– Understanding how Facebook ranks posts
– How to create a Facebook fan page
– Setting up a Facebook store
– How to leverage viral Facebook campaigns
– Facebook competitions

Understanding Google+
– Google+ for business
– Google Hangouts

Understanding Twitter
– Twitter For Traffic, SEO and links
– Building followers on Twitter
– How to encourage Tweets and links

Understanding LinkedIn
– How to leverage LinkedIn
– Action planning
– How to construct an online marketing programme

About Your Instructor

Simon Coulson is one of the UK’s leading Internet Marketers.

If you’re already in or been around the Internet marketing business you may have heard of Simon or might even have been to one of his previous events. Simon has generated over £20M from internet businesses in the UK.

After mentoring some friends to start their own successful internet businesses, the first of which has now generated £5 million itself, Simon decided to roll out a coaching program to a wider audience and launched the Internet Business School in 2007.

This organisation has trained over 1,000′s of entrepreneurs and created many successful online businesses. The Internet Business School has been accredited by NCFE as a diploma awarding body in Internet Marketing and has also been accredited by CPD. Simon is also an established public speaker on Digital Marketing. He has spoken worldwide to audiences of up to 7,000 and shared the stage with world-renowned experts including Former USA President Bill Clinton, Sir Richard Branson, Lord Alan Sugar, James Caan, Caprice, Mike Harris, Tony Robbins, Brian Tracy, Dan Kennedy, Ted Nicholas, Bill Glazer, Bob Proctor.

Course Participant Feedback:

” Exactly What You Need To Know ” – Packed with relevant information for this progressive digital age. This course is coherent and the content very usable, recommended, with really good tutors, in Simon, Ben and the Team. – Graham Whiteman

” Seriously impressive course “ – I went on the Diploma for Digital Marketing course and I was very impressed with what the Internet Business school delivered. They did not only share the latest strategies and ways of improving your marketing online but also shared some very useful and personal tips and tricks they have learnt through the years of their careers as successful internet marketing pioneers. A very useful course for both novices like myself and for people who would like to improve their current marketing online. – John Lindberg

” Fantastic  – so much information to take in but all of it top quality! All I need to do now is to put it into action and the course manual will help me to do that in an easy to follow format – Thank you! – Angela Hale

” Fantastic course, everything needed to start or grow a business online”  – If you currently have a business or want to start a new venture then I would defiantly recommend you attend the 3 day Digital Marketing Diploma by Simon Coulson of The Internet Business School. The content delivered over the 3 days was full of little gems that will help you to be a success online. All of the presenters were full of knowledge and were on hand throughout the whole weekend to answer any questions and lend a helping hand with such things as setting up your first website etc. Thank you, Simon and the team. – Jamie

Some Diploma Course Participant Feedback On Trustpilot

More About The Course 

This course is a 3 day intensive, full-time course from 9 am – 6 pm each day.

* Multi payment options also available, please call the office for detailsTel: 01233226222

Course Investment: £3,995 

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Internet Business School

The Internet Business School was founded in 2007 by successful online entrepreneur, Simon Coulson, one of the UK’s leading Internet Marketers. The Internet Business School is the place to learn everything you need to put your business online.

Whether you have an existing business you want to bring online, an online business that could perform better, or you’re starting out and want to build your own new business online – you are in the right place. Simon founded the Internet Business School after finding out himself just how much there was to learn about doing business online and how widespread the information is.

The Internet Business School has grown to become one of the UK’s leading learning centres. This organisation has trained over 1,000′s of entrepreneurs and created many successful online businesses. The Internet Business School has been accredited by NCFE providing Level 3 and 4 accredited Internet Marketing Courses.

Nationally Recognised & CPD Accredited Centre

The Internet Business School has been approved as a NCFE Investing in Quality (IIQ) centre to give formal recognition to our courses. Our accreditation gives assurance that the content of our training courses is of the highest standard, and meets the rigorous quality assurance requirements of a national awarding organisation. We have expert tuition on all aspects of doing business online from a panel of professionals who have made literally £millions online.

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