Market Research Masterclass

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Market Research Masterclass

Learn How To Research Any Online Business To Ensure Success Before You Even Start !

The key to making wise and profitable decisions in business is to understand your market. This means knowing who your customers are, what it is they want from your product or service and being able to deliver this in a profitable way.

Whether you are thinking of starting an online business or blog, or you already own one or a traditional brick and mortar business, you need to research your market to ensure you achieve online success and maintain it.

This online course will show you how to analyse any market or niche to get an accurate insight into your chances of success, before you spend any money building websites or pages, or advertise online. This course is equally useful to owners of online or brick and mortar businesses, to get more traffic and social engagement, and improve conversion.

You will learn how to do your own online market research and use the results to power your online business, in this hands-on workshop.

Course Programme:

  • Types of Keywords: Difference Between SEO, Social, and Buying Keywords
  • How to Pick Profitable Niches and Find Seed Keywords
  • How to Expand Seed Keywords
  • Long Tail Keywords and Their Significance
  • Learn How to Find the Perfect Keyword to Target
  • Keyword Research Tools: Market Samurai vs Long Tail Pro
  • Primary and Secondary Keywords and How to Use Them
  • Criteria for a Winning Keyword
  • How to analyse your competition
  • How to Find the Keywords your Competitors are Using to Bring the Traffic in; SEM Rush
  • How to Find Keywords That Work You Didn’t Even Know Existed
  • Developing a Keyword Driven Content Strategy
  • How to Write Great Content based on Keywords
  • WordPress Settings and On-Page SEO Targeting Keywords
  • Keyword Tracking and ROI

About Your Instructor

After studying Economics and Market Research at University, Luca Bernardini worked as a Market Analyst both in Italy and in the City.

After moving to England, before leaving the City to work on his family business, which he is still managing to date.

He joined IBS in 2014, where he has brought is expertise in Market Research and adapted it for the Online Marketing arena.

Online Course Investment:  £297

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Internet Business School

The Internet Business School was founded in 2007 by successful online entrepreneur, Simon Coulson, one of the UK’s leading Internet Marketers. The Internet Business School is the place to learn everything you need to put your business online.

Whether you have an existing business you want to bring online, an online business that could perform better, or you’re starting out and want to build your own new business online – you are in the right place. Simon founded the Internet Business School after finding out himself just how much there was to learn about doing business online and how widespread the information is.

The Internet Business School has grown to become one of the UK’s leading learning centres. This organisation has trained over 1,000′s of entrepreneurs and created many successful online businesses. The Internet Business School has been accredited by NCFE providing Level 3 and 4 accredited Internet Marketing Courses.

Nationally Recognised & CPD Accredited Centre

The Internet Business School has been approved as a NCFE Investing in Quality (IIQ) centre to give formal recognition to our courses. Our accreditation gives assurance that the content of our training courses is of the highest standard, and meets the rigorous quality assurance requirements of a national awarding organisation. We have expert tuition on all aspects of doing business online from a panel of professionals who have made literally £millions online.

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